Cases
Market research instrument

Concept, MaxDiff, and package-choice study

Market research agency

A public commercial research instrument pattern for agencies that receive briefs, old questionnaires, or product PDFs and need a respondent link with clean exports.

Backed by skills/experiment/source-projects/commercial-choice-lab and the shared experiment runtime. It is a public instrument, not a named client claim.

https://commercial-choice-lab.exp.maestro.onl/

Complexity snapshot

apps
screening, concept_exposure, choice_tasks, diagnostics
pages
16 pages across screening, quality check, randomized concept, MaxDiff sets, package comparison, ranking, reveal, perception, matrix, NPS, and final handoff
exportFields
URL respondent ID, segment, treatment, best-worst fields, ranking, package choice, perception, probes
logic
hash treatment assignment, repeated choice sets, information reveal, attention check, respondent metadata, completion code
Instrument flow

Multi-step respondent logic, not a toy form

01

Screening and metadata

Captures segment, usage context, respondent ID, and qualification fields.

DropdownSelectChoiceButtonsTextInput
02

Randomized concept exposure

Shows one of several concept cards and records treatment assignment for analysis.

ConceptCardrandomizationStimulusImage
03

Feature and package tradeoffs

Runs MaxDiff sets, constant-sum allocation, and package choice in one flow.

MaxDiffConstantSumPackageChoice
04

Diagnostics and handoff

Adds NPS, semantic differential scales, matrix questions, and open-ended probes.

NpsScaleSemanticDifferentialMatrixQuestionTextInput
Export contract

Fields the analyst actually needs

url.pid
segment
concept_variant
maxdiff_set_n.best / maxdiff_set_n.worst
package_choice
semantic differential scores
open-ended rationale
Scope boundary

What this case does not claim

Not a full panel provider or sample marketplace.

Does not claim D-efficient conjoint design in this version.

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